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Endpoint: Marlboro



06:02
Videos (3)
created on: 7/09/2023
by: Lo55o (13297)
 
 

Brand properties

General info :
Marlboro is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA, Inc. (a branch of Altria Group, Inc.) within the United States and by Philip Morris International, Inc. (now separate from Altria) outside the US except Canada where the brand is owned and manufactured by Imperial Tobacco Canada.
Marlboro's largest cigarette manufacturing plant is located in Richmond, Virginia.

In 1846, British tobacconist Philip Morris opened a shop on Bond Street, London, United Kingdom, selling tobacco and rolled cigarettes. After his death from cancer in 1873, his brother Leopold and widow Margaret continued the business, growing it and opening a factory on Great Marlborough Street, London, from which the name was taken.

Philip Morris opened a New York subsidiary in 1902 to sell many of its cigarette brands. The name '"Marlboro"' was registered in the US in 1908 although no cigarette was marketed under this name until 1923.

Around the 1930s, it was starting to be advertised as a women's cigarette, based on the slogan "Mild As May".
After scientists published a major study linking smoking to lung cancer in the 1950s, Philip Morris repositioned Marlboro as a men's cigarette. Marlboro ads now featured masculinity. The Marlboro Man was a sea captain, gunsmith, athlete and cowboy. Marlboro's market share rose from less than one percent to the fourth best-selling brand. This convinced Philip Morris to drop the lineup of manly figures and stick with the cowboy, later known as the Marlboro Man.

The red and white package was designed by designer Frank Gianninoto. The repositioning of Marlboro as a men's cigarette was handled by Chicago advertiser Leo Burnett.
Relations :
Brand name used by [inside USA] : Altria Group, Inc.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [inside Canada] : Imperial Tobacco Canada Ltd.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [rest of the world] : Philip Morris International, Inc.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [inside USA] : Philip Morris USA, Inc.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Websites
Source :
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ENA's

Magazines

(23 items)

Item number : 59047

Submitted by : Lo55o (13297)
on : 07/09/2023
Refined by : Lo55o (13297)
Last updated on: 07/09/2023