| Relations : | | Brand name used by : Altria Group, Inc.inside USA | |
| Relations : | | Brand name used by : Imperial Tobacco Canada Ltd.inside Canada | |
| Relations : | | Brand name used by : Philip Morris International, Inc.rest of the world | |
| General info : | | Marlboro is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA (a branch of Altria Group, Inc.) within the United States and by Philip Morris International, Inc. (now separate from Altria) outside the US except Canada where the brand is owned and manufactured by Imperial Tobacco Canada.
Marlboro's largest cigarette manufacturing plant is located in Richmond, Virginia.
In 1846, British tobacconist Philip Morris opened a shop on Bond Street, London, United Kingdom, selling tobacco and rolled cigarettes. After his death from cancer in 1873, his brother Leopold and widow Margaret continued the business, growing it and opening a factory on Great Marlborough Street, London, from which the name was taken.
Philip Morris opened a New York subsidiary in 1902 to sell many of its cigarette brands. The name '"Marlboro"' was registered in the US in 1908 although no cigarette was marketed under this name until 1923.
Around the 1930s, it was starting to be advertised as a women's cigarette, based on the slogan "Mild As May".
After scientists published a major study linking smoking to lung cancer in the 1950s, Philip Morris repositioned Marlboro as a men's cigarette. Marlboro ads now featured masculinity. The Marlboro Man was a sea captain, gunsmith, athlete and cowboy. | |
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| Copied Wikipedia parts under license : | | Creative Commons Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) | |
| Video | | How Marlboro Became the #1 Cigarette Brand | |
| Source : | | https://www.philipmorrisusa.com/en (www.philipmorrisusa.com/en) | |
| Source : | () | https://en.wikipedia.org/wiki/Marlboro (en.wikipedia.org/wiki/Marlboro) | |
| Websites | () | https://www.marlboro.com/ (www.marlboro.com/) | |
| General info : | Marlboro is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA (a branch of Altria Group, Inc.) within the United States and by Philip Morris International, Inc. (now separate from Altria) outside the US except Canada where the brand is owned and manufactured by Imperial Tobacco Canada.
Marlboro's largest cigarette manufacturing plant is located in Richmond, Virginia.
In 1846, British tobacconist Philip Morris opened a shop on Bond Street, London, United Kingdom, selling tobacco and rolled cigarettes. After his death from cancer in 1873, his brother Leopold and widow Margaret continued the business, growing it and opening a factory on Great Marlborough Street, London, from which the name was taken.
Philip Morris opened a New York subsidiary in 1902 to sell many of its cigarette brands. The name '"Marlboro"' was registered in the US in 1908 although no cigarette was marketed under this name until 1923.
Around the 1930s, it was starting to be advertised as a women's cigarette, based on the slogan "Mild As May".
After scientists published a major study linking smoking to lung cancer in the 1950s, Philip Morris repositioned Marlboro as a men's cigarette. Marlboro ads now featured masculinity. The Marlboro Man was a sea captain, gunsmith, athlete and cowboy. | Marlboro is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA, Inc. (a branch of Altria Group, Inc.) within the United States and by Philip Morris International, Inc. (now separate from Altria) outside the US except Canada where the brand is owned and manufactured by Imperial Tobacco Canada.
Marlboro's largest cigarette manufacturing plant is located in Richmond, Virginia.
In 1846, British tobacconist Philip Morris opened a shop on Bond Street, London, United Kingdom, selling tobacco and rolled cigarettes. After his death from cancer in 1873, his brother Leopold and widow Margaret continued the business, growing it and opening a factory on Great Marlborough Street, London, from which the name was taken.
Philip Morris opened a New York subsidiary in 1902 to sell many of its cigarette brands. The name '"Marlboro"' was registered in the US in 1908 although no cigarette was marketed under this name until 1923.
Around the 1930s, it was starting to be advertised as a women's cigarette, based on the slogan "Mild As May".
After scientists published a major study linking smoking to lung cancer in the 1950s, Philip Morris repositioned Marlboro as a men's cigarette. Marlboro ads now featured masculinity. The Marlboro Man was a sea captain, gunsmith, athlete and cowboy. Marlboro's market share rose from less than one percent to the fourth best-selling brand. This convinced Philip Morris to drop the lineup of manly figures and stick with the cowboy, later known as the Marlboro Man.
The red and white package was designed by designer Frank Gianninoto. The repositioning of Marlboro as a men's cigarette was handled by Chicago advertiser Leo Burnett. | |
| Relations : | | Brand name used by : Philip Morris USA, Inc.inside USA | |
| Video | | Smoking a Marlboro Black Cigarette - Review | |
| Video | | The Marlboro Man Story | |