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Endpoint: Johnnie Walker



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created on: 18/02/2025
by: bob (9722)
 
 

Brand properties

General info :
Johnnie Walker is a brand of Scotch whisky produced by Diageo PLC in Scotland.
It was established in the Scottish burgh of Kilmarnock, East Ayrshire in 1820, and continued to be produced and bottled at the town's Hill Street plant, once the world's largest bottling plant, until its closure in 2012, a decision announced by Diageo in 2009 which would bring the 190-year association between the brand and Kilmarnock to an end.

The brand was first established by grocer John Walker, a native of Kilmarnock, who originally established the business and a grocery shop in 1820, with his son Alexander "Alec" Walker and grandson Alexander Walker II, being largely responsible for establishing the whisky as a favored brand.
It is the world's highest selling Scotch whisky, sold in almost every country, with annual sales of the equivalent of over 223.7 million 700 mL (25 imp fl oz; 24 US fl oz) bottles in 2016 [156,600,000 L (34,400,000 imp gal; 41,400,000 US gal)].

For most of its history Johnnie Walker only offered a few blends. Since the turn of the century, there has been a spate of special and limited bottlings.


Variants of Johnnie Walker:

Red Label: A non-age-stated blend. It has been the best selling Scotch whisky in the world since 1945. It is primarily used for making mixed drinks.

Black Label: Aged 12 years, it is one of the world's best-selling Scotch whiskies.

Double Black: Made available for general release in 2011 after a successful launch in travel retail. The whisky was created taking Black Label as a blueprint, adding more peaty malt whiskies to it, and maturing it in heavily charred old oak casks.

Johnnie Walker Swing: Supplied in a distinctive bottle whose irregular bottom allows it to rock back and forth. This type of bottle design was originally used aboard sailing ships. It was Alexander Walker II's last blend: it features a high proportion of Speyside malts, complemented by malts from the northern Highlands and Islay.

Green Label: First introduced in 1997 as Johnnie Walker Pure Malt 15 Year Old, it was renamed Johnnie Walker Green Label in 2004. Green Label is a blended malt whisky, meaning it is made by mixing single malts with no grain whisky added. All whiskies used are a minimum of 15 years old. Diageo discontinued Green Label globally in 2012 (except for Taiwan, where demand for blended malts is very strong) as part of a reconstruction of the range that saw the introduction of Gold Label Reserve and Platinum Label. The brand was reintroduced in 2016 and is again globally available.

Gold Label: A blend of over 15 single malts, it was derived from Alexander Walker II's blending notes for a whisky to commemorate Johnnie Walker's centenary. Originally, Gold Label was bottled at 18 years and labelled "the Centenary blend". In 2013, Gold Label was renamed "Gold Label Reserve" and now carries no age statement.

Platinum Label: Originally introduced to replace the original Gold Label in the Asian market and sold alongside Gold Label Reserve. The Platinum Label name was discontinued in mid-2017 in favour of "Johnnie Walker Aged 18 Years", but the Platinum Label name was later restored.

Blue Label: Johnnie Walker's premium blend. Johnnie Walker Blue Label is blended to re-create the character and taste of some of the earliest whisky blends created in the 19th century. It bears no age statement. Bottles are numbered serially and sold in a silk-lined box accompanied by a certificate of authenticity. It is one of the most expensive blended Scotch whiskies on the market, with prices in the range of US$174–450. Over 25 Blue Label–based Limited Editions have been released to date.
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Brand name used by : Diageo PLC
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Item number : 67974

Submitted by : bob (9722)
on : 18/02/2025