| General info : | | Seagram's Gin is a brand name formerly used by The Seagram Company Ltd., a Canadian multinational conglomerate formerly headquartered in Montreal, Quebec.
Originally a distiller of Canadian whisky based in Waterloo, Ontario, it was once (in the 1990s) the largest owner of alcoholic beverage lines in the world.
Toward the end of its independent existence, it also controlled various entertainment and other business ventures. Its purchase of MCA, Inc., whose assets included Universal Studios and its theme parks, was financed through the sale of Seagram's 25% holding of chemical company DuPont, a position it acquired in 1981.
Seagram later imploded, with its beverage assets wholesaled off to various industry titans, notably Diageo, Infinium Spirits, and Pernod Ricard. Universal's television holdings were sold to media entrepreneur Barry Diller, and the balance of the Universal entertainment empire and what was Seagram was sold to French conglomerate Vivendi in 2000.
The Seagram name survives today in various well-known drinks. Seagram's Seven Crown, used to make the American cocktail, 7 and 7, is produced by Diageo PLC, while Seagram's V.O. is produced by Sazerac Company, Inc.
Several brands of coolers are produced under the Seagram name as of 2022: Seagram's Escapes are produced by Genesee Brewing Co. for the American market, while Seagram Island Time is produced by Waterloo Brewing Ltd. for the Canadian market.
By 2000, Pernod Ricard, the world’s second largest spirits-selling company, took over most of the Seagram’s business. As of 2024, Seagram’s Gin is still produced in the United States and continues to dominate its category as America’s leading gin brand. | |
| Contact info | | | |
| Source : | | https://en.wikipedia.org/wiki/Seagram (en.wikipedia.org/wiki/Seagram) | |
| Source : | | https://www.pernod-ricard.com/en/locations/usa/privacy-statement (www.pernod-ricard.com/en/locations/usa/privacy-statement) | |
| Websites | | www.seagramsgin.com (www.seagramsgin.com) | |
| Relations : | | Brand name used by : Pernod Ricard USA LLC | |
| Relations : | | Brand name used by : The Seagram Company Ltd. | |
| Copied Wikipedia parts under license : | | Creative Commons Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) | |
| Relations : | Brand name used by : The Seagram Company Ltd. | Brand name used by : The Seagram Company Ltd.2000 - | |
| Relations : | Brand name used by : The Seagram Company Ltd. | Brand name used by : The Seagram Company Ltd.- 2000 | |