| General info : | | Kent is an American brand of cigarettes, currently owned and manufactured by R.J. Reynolds Tobacco Company in the United States and British American Tobacco elsewhere.
The brand is named after Herbert Kent, a former executive at Lorillard Tobacco Company.
Widely recognized by many as the first popular filtered cigarette, Kent was introduced by the Lorillard Tobacco Company in 1952 around the same time a series of articles entitled "cancer by the carton", published by Reader's Digest, scared American consumers into seeking out a filter brand at a time when most brands were filterless. (Viceroy cigarettes had been the first to introduce filters, in 1936.)
Kent widely touted its "famous micronite filter" and promised consumers the "greatest health protection in history". Sales of Kent skyrocketed, and it has been estimated that in Kent's first four years on the market, Lorillard sold some 13 billion Kent cigarettes.
From March 1952 until at least May 1956, however, the Micronite filter in Kent cigarettes contained compressed blue asbestos within the crimped crepe paper, which is the most carcinogenic type of asbestos. It has been suspected that many cases of mesothelioma have been caused specifically by smoking the original Kent cigarettes, and various lawsuits followed over the years because of it. Lorillard quietly changed the filter material from asbestos to the more common cellulose acetate in mid-1956. Kent continued to grow until the late 1960s, then began a long, steady decline as more filtered cigarette brands promising even lower tar (and appealing to smokers' desires for a "safer" smoke) were introduced.
Kent Cigarettes sponsored The Dick Van Dyke Show during its second season, and actor Dick Van Dyke filmed many spots smoking them, along with Rose Marie and Morey Amsterdam. The cigarettes were touted as being packaged in a "crush proof box".
However, Kent continued to stay in the top ten cigarette brand list until 1979. While continuing domestic sale and production, Lorillard sold the overseas rights of Kent and all of its other brands in 1977, and today Kents manufactured outside the U.S. are property of British American Tobacco. It eventually became one of their most popular brands, along with Dunhill, Lucky Strike, Pall Mall, and Rothmans.
On June 15, 2014, Reynolds American offered to buy the Lorillard tobacco company for $27.4 billion and effective June 12, 2015, the Kent brand became the property of R. J. Reynolds Tobacco Company. | |
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| Source : | | https://en.wikipedia.org/wiki/Kent_(cigarette) (en.wikipedia.org/wiki/Kent_(cigarette)) | |
| Relations : | | Brand name used by : Lorillard, Inc.1952 - 2014 | |
| Relations : | | Brand name used by : R. J. Reynolds Tobacco Co.in the USA | |
| Relations : | | Brand name used by : British American Tobacco PLCelsewhere | |
| Copied Wikipedia parts under license : | | Creative Commons Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) | |
| Video | Smoking a Kent Classic King Cigarette - Review | | |