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Endpoint: Tanqueray



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created on: 4/12/2023
by: bob (9744)
 
 

Brand properties

General info :
Tanqueray is a brand of gin produced by Diageo PLC. It originated in London. While it does not command a sizable market share in its native market, its largest market is the United States.

Tanqueray is a London dry gin, reflecting its distillation process and origin in Bloomsbury, London. London dry gin is made by double distilling grain, with select botanicals added during the second distillation. While the Tanqueray recipe is a closely guarded trade secret, it is known to contain four botanicals: juniper, coriander, angelica root and liquorice, all common botanicals in gin productions overall.

It is one of Diageo's sixteen "strategic brands" earmarked for prioritisation in promotion and distribution worldwide.

Tanqueray gin was initially distilled in 1830 by Charles Tanqueray in the Bloomsbury district of London.
The retail outlet of Edward & Charles Tanqueray & Co was established on Vine Street, London, in 1838. When Charles died in 1868, his son Charles Waugh Tanqueray inherited the distillery, which continued to operate until it was severely damaged during World War II. The only building to survive the Axis bombing, now known as "Old Tom", has since been moved to Cameron Bridge, Scotland.

In accordance with a report by The Spirits Business, Tanqueray was the highest selling gin in the world for 2016, with nearly three million nine-litre cases sold.
Relations :
Founded by [1830] : Charles Tanqueray
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by : Diageo PLC
This endpoint is approved in the database from previous submissions.
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Item number : 60646

Submitted by : bob (9744)
on : 04/12/2023
Refined by : bob (9744)
Last updated on: 04/12/2023