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Endpoint: Smirnoff



01:01
Videos (4)
created on: 14/06/2023
by: bob (9560)
 
 

Brand properties

General info :
Smirnoff is a brand of vodka owned and produced by the British company Diageo PLC.
The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898). It is distributed in 130 countries. Smirnoff products include vodka, flavoured vodka, and malt beverages.
In 2014, Smirnoff was the best selling vodka around the world.

The vodka is unaged, made using a traditional filtration method developed by P. A. Smirnov. Recipe No. 21 was created by Smirnov's son Vladimir after escaping Russia during the October Revolution.

Pyotr Arsenyevitch Smirnov (9 January 1831 – 29 November 1898) founded his vodka distillery in Moscow under the trade name PA Smirnov in 1864. When Pyotr died, his third son Vladimir succeeded him. The company flourished and produced more than four million cases of vodka per year.

When the Tsar nationalized the Russian vodka industry in 1904, Vladimir Smirnov was forced to sell his factory and the brand.
During the October Revolution of 1917, the Smirnov family fled the country. In 1920, Vladimir Smirnov established a factory in Constantinople (present day Istanbul). Four years later he moved to Lwów (then in Second Polish Republic, now Lviv in Ukraine). He renamed the vodka "Smirnoff".

In the 1930s, Vladimir met Rudolph Kunett, a Russian who had emigrated in the 1920s to New York, and had succeeded in business. The Kunett family had been a supplier of grain to Smirnov in Moscow before the Revolution. In 1933, Vladimir sold Kunett the rights to Smirnoff vodka production and sales in North America. Kunett then returned to the United States, quit his sales job, and established his first North American distillery in Bethel, Connecticut, after the end of Prohibition in 1933. However, the business in North America was not as successful as Kunett had hoped. By 1938, Kunett could not afford the sales licenses, and contacted John Martin, president of Heublein, a company that specialized in the import and export of liquors and foreign foods. Using the $14,000 that the Heublein company made from a new product that ended up saving them from bankruptcy, Martin bought the rights to Smirnoff in 1939. His board thought he was mad. Americans were traditionally whiskey drinkers unfamiliar with vodka and so sales were slow. Sales picked up considerably after Heublein advertised it as a "white whiskey" with "no taste, no smell" sealed with whiskey corks.

In 1982, the R. J. Reynolds Tobacco Company acquired Heublein Inc. for $1.4 billion. RJR Nabisco sold the division to Grand Metropolitan in 1987. In 1985 Heublein Corporate Audit Manager Hanson J Kan had recommended to Heublein that it acquire the Grand Metropolitan IDV Smirnoff licensee and its global locations.

Grand Metropolitan PLC merged with Guinness PLC to form Diageo PLC in 1997.
Relations :
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1997 -] : Diageo PLC
This endpoint is approved in the database from previous submissions.
Brand name used by [1987 - 1997] : Grand Metropolitan PLC
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1939 - 1982] : Heublein, Inc.
This endpoint is approved in the database from previous submissions.
Brand name used by [1982 - 1997] : R. J. Reynolds Tobacco Co.
This endpoint is approved in the database from previous submissions.
Brand name used by [- 1987] : RJR Nabisco, Inc.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
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Item number : 57291

Submitted by : bob (9560)
on : 14/06/2023
Refined by : bob (9560)
Last updated on: 14/06/2023