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Endpoint: Pioneer



08:51
Videos (2)
created on: 4/10/2023
by: Eva (5523)
 
 

Brand properties

General info :
Pioneer is a brand name used by Pioneer Corporation, a Japanese multinational corporation based in Tokyo, that specializes in digital entertainment products.
The company was founded by Nozomu Matsumoto on January 1, 1938 in Tokyo as a radio and speaker repair shop. Its current president is Shiro Yahara.

Pioneer played a role in the development of interactive cable TV, the LaserDisc player, the first automotive Compact Disc player, the first detachable face car stereo, Supertuner technology, DVD and DVD recording, the first AV receiver with Dolby Digital, plasma display (with the last 2 years of plasma models being branded as Kuro, lauded for their outstanding black levels) and Organic LED display (OLED).
The company works with optical disc and display technology and software products and is also a manufacturer. BMW, Volkswagen Group and Daimler AG of Germany jointly acquired a 3% ownership stake in Pioneer through a joint venture company called Here B.V. Most of Pioneer's shares are held by Mitsubishi.

In March 2010, Pioneer stopped producing televisions as announced on 12 February 2009.
On June 25, 2009, Sharp Corporation agreed to form a joint venture on their optical business to be called Pioneer Digital Design and Manufacturing Corporation.
In September 2014, Pioneer agreed to sell Pioneer Home Electronics (Home A/V) to Onkyo, and in March 2015, Pioneer sold its DJ equipment business division to KKR, which resulted in the establishment of Pioneer DJ as a separate entity, independent of Pioneer.
In June 2021, Voxx International announced that it had finalized a licensing agreement with the Pioneer and Pioneer Elite brands "for all markets, except China" as part of their acquisition of Onkyo
Relations :
Brand name used by : Pioneer Corp.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
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Item number : 59534

Submitted by : Eva (5523)
on : 04/10/2023