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Endpoint: Lark (Cigarettes)



03:22
Videos (4)
created on: 6/03/2024
by: bob (9561)
 
 

Brand properties

General info :
Lark is an American brand of cigarettes, owned by Altria Group, Inc., and manufactured by Philip Morris USA in the United States and Philip Morris International, Inc. for the rest of the world.

Introduced by Liggett & Myers in 1963, and notable for its charcoal filter and past advertising campaigns, Lark was launched in 1963 by Liggett & Myers with its trademark charcoal filter in an effort to halt a five-year downward drift in sales. The distinguishing feature of the brand, both in terms of physical characteristics and taste was the 3-piece "Keith" filter (named for Dr. Charles H. Keith, "Supervisor of Physical Chemistry" for Liggett & Myers, who developed it)- the middle section of which contains small charcoal granules, which purportedly reduces the harshness of the cigarette's smoke.

Liggett & Myers underwent several name changes over the years but kept the Lark brand in their product mix until 1999, when Liggett Vector Brands Inc. sold Lark, along with the L&M and Chesterfield brands for $300 million to Philip Morris Companies Inc., later known as Altria. (The sale involved only domestic rights; Philip Morris already owned the international rights to the three brands, which it had purchased in the late 1970s.)

Since its introduction and despite several prominent advertising campaigns, among which was one featuring people on the street being asked to "Show us your Lark pack", Lark has never held a large share of the U.S. cigarette market.
As of 2008, the brand had less than 1% of the U.S. market share, but was extremely popular in Japan. U.S. Supreme Court Justice John Marshall Harlan II smoked Larks.
Relations :
Brand name used by [2003 -] : Altria Group, Inc.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1963 - 1999] : Liggett & Myers
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1999 - 2003] : Philip Morris Companies ,Inc.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Source :
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Item number : 62472

Submitted by : bob (9561)
on : 06/03/2024