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Endpoint: Kool (Cigarettes)



01:03
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created on: 14/06/2023
by: bob (9559)
 
 

Brand properties

General info :
Kool (stylized as KOOL) is an American brand of menthol cigarette, currently owned and manufactured by ITG Brands LLC, a subsidiary of Imperial Tobacco Company. Kool cigarettes sold outside of the United States are manufactured by British American Tobacco.

Launched in 1933 by Brown and Williamson as an unfiltered 70-millimeter "regular" cigarette. Kool enjoyed continued success through the 1950s. A 1953 Roper survey showed that two percent of white Americans and five percent of African Americans preferred the Kool brand.

Growing public concern about the health risks associated with smoking prompted Brown and Williamson responded to release filtered varieties of Kool: an 85-millimeter "king-sized" version in the 1960s, followed by a 100-millimeter or "long" version in the 1970s. The 1980s saw the introduction of Kool lights and a loss of market share to other menthol brands, such as Newport.

In 2003, Brown and Williamson purchased the R.J. Reynolds Tobacco Company, making Kool a Reynolds brand. The iconic green and white pack, virtually unchanged for some seventy years, was overhauled, and the original unfiltered Kool cigarette was discontinued. These changes did little to boost sales.

In 2015 a merger between Reynolds American and the Lorillard Tobacco Company brought the Kool brand into the Imperial Tobacco Company portfolio of properties.
Relations :
Brand name used by : Imperial Brands PLC
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by : ITG Brands LLC
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Websites
Source :
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Company

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Magazines

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Item number : 57293

Submitted by : bob (9559)
on : 14/06/2023