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Endpoint: 007 (Grooming Products)



01:06
Videos (2)
created on: 14/10/2024
by: bob (9853)
 
 

Brand properties

General info :
007 was the name of a series of grooming products, such as after shave, cologne and soap, sold by Colgate-Palmolive Company in the late 1960s.
In 1965, at the height of Bondmania, companies were seeking to cash in on the craze. All sorts of products were given a license to be associated with Agent 007 - bubble gum, beer, golf equipment, clothing, vodka, toys, and a whole host of others. Colgate-Palmolive Co. cashed in with their line of Bond men's toiletries. Colgate-Palmolive Co. produced their product in bottles and boxes with the likeness of Sean Connery's intense stare from his eyes under his furrowed brow. The products were promoted by a slick advertising campaign, utilizing a two-prong strategy: ads geared toward women ("Dare to give him 007... He'll love you for it.") and a separate series of ads geared toward men ("When you use 007... Be kind."). The scent of the products was a bit overpowering, but certainly in line with the style at that time, competing with other strong fragrances such as Hai Karate (Regular and Oriental Lime) and Brut.
The same products were packaged in red boxes and blue boxes, the red box apparently was from 1965 and the blue box from 1966, based upon the magazine advertisements. Each color was considered a separate version and there were minor product variations such as bar soap replacing soap on a rope.
Relations :
Brand name used by : Colgate-Palmolive Co.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Source :
ENA's

Magazines

(1 items)

Item number : 65903

Submitted by : bob (9853)
on : 14/10/2024