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Endpoint: Drum (Tobacco)



01:28
Videos (3)
created on: 7/11/2024
by: bob (9853)
 
 

Brand properties

General info :
Drum is a Dutch brand of fine-cut handrolling tobacco, or shag, introduced in 1952. It was originally produced and distributed by the Douwe Egberts corporation (Koninklijke Douwe Egberts BV). Douwe Egberts was purchased by the Sara Lee Corporation, which sold Drum to Imperial Brands PLC, the current British producer.

Drum is worldwide the #1 brand for shag tobacco. Before Sara Lee sold their Drum and Van Nelle [nl] tobacco section to Imperial Brands PLC, the main factories for Drum were Drachten and Joure. The factory in Drachten was closed directly after the move to Imperial in 1989 and Imperial Brands PLC decided to further integrate the production within Douwe Egberts / Van Nelle (DEVN) which also had production facilities in the nearby Joure (30 km) and Meppel (60 km). IT invested 22 million guilders (€10 million) in new machinery for the remaining locations. Drum Tobacco is also produced outside the Netherlands in several factories of the Imperial Tobacco group.
Relations :
Brand name used by [1989 -] : Imperial Brands PLC
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1952 -] : Koninklijke Douwe Egberts BV
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [- 1989] : Sara Lee Corp.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Source :
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Item number : 66387

Submitted by : bob (9853)
on : 07/11/2024