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Endpoint: Wrangler (Jeans)



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Videos (3)
created on: 14/12/2023
by: Lo55o (12927)
 
 

Brand properties

General info :
Wrangler is the brand name of an American line of jeans and other clothing items, particularly workwear.
The brand is owned by Kontoor Brands, Inc., which also owns Lee.
Its headquarters is in downtown Greensboro, North Carolina, in the United States, with production plants located throughout the world.

Wrangler Jeans were first made by the Blue Bell Overall Company, which had acquired the brand when it took over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein ("Rodeo Ben"), a Polish tailor from Lódz who worked closely with cowboys, to help design jeans suitable for rodeo use. He convinced several well-known rodeo riders of the time to endorse the new design.

The 13MWZ style, short for the thirteenth version of men's western jeans with zipper, was introduced in 1947. This model is still available and the company has since introduced several other lines that are more designated towards a specific group or demographic. Examples include 20X, Riggs, and Aura. Wrangler also exports its goods to many countries, with Europe and Australia being some of its main export markets.

In 1986 Blue Bell merges with the VF Corporation of Pennsylvania.

In 2018 Wrangler parent company VF Corporation announces plans to spin off its jeans operations including Wrangler into a separate public company and in 2019 Wrangler, together with Lee and Rock & Republic, becomes part of Kontoor Brands, Inc., an independent publicly traded spin-off from VF Corporation.
Relations :
Brand name used by [- 1986] : Blue Bell Overall Company
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [2019 -] : Kontoor Brands, Inc.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1986 - 2019] : VF Corp.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Websites
Source :
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(5 items)

Item number : 60866

Submitted by : Lo55o (12927)
on : 14/12/2023