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Endpoint: Seagram's (Whisky)



created on: 30/08/2023
by: Lo55o (12940)
 
 

Brand properties

General info :
Seagram's is a brand name formerly used by The Seagram Company Ltd., a Canadian multinational conglomerate formerly headquartered in Montreal, Quebec.

Originally a distiller of Canadian whisky based in Waterloo, Ontario, it was once (in the 1990s) the largest owner of alcoholic beverage lines in the world.

Toward the end of its independent existence, it also controlled various entertainment and other business ventures. Its purchase of MCA, Inc., whose assets included Universal Studios and its theme parks, was financed through the sale of Seagram's 25% holding of chemical company DuPont, a position it acquired in 1981.

Seagram later imploded, with its beverage assets wholesaled off to various industry titans, notably Diageo, Infinium Spirits, and Pernod Ricard. Universal's television holdings were sold to media entrepreneur Barry Diller, and the balance of the Universal entertainment empire and what was Seagram was sold to French conglomerate Vivendi in 2000.

The Seagram name survives today in various well-known drinks. Seagram's Seven Crown, used to make the American cocktail, 7 and 7, is produced by Diageo PLC, while Seagram's V.O. is produced by Sazerac Company, Inc.
Several brands of coolers are produced under the Seagram name as of 2022: Seagram's Escapes are produced by Genesee Brewing Co. for the American market, while Seagram Island Time is produced by Waterloo Brewing Ltd. for the Canadian market.
Relations :
Brand name used by : The Seagram Company Ltd.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Source :
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ENA's

Magazines

(3 items)

Item number : 58844

Submitted by : Lo55o (12940)
on : 30/08/2023