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Endpoint: Fabergé (Cosmetics)



created on: 7/08/2024
by: bob (9568)
 
 

Brand properties

General info :
Fabergé is a brand name that was inspired by the House of Fabergé jewelry firm, which had been founded in 1842 in Russia.
The name was used for various personal care products (including cosmetics) that were manufactured under the direction of Samuel Rubin (from the late 1930s to 1964), and then by George Barrie (from 1964 to 1984).
The Fabergé company was sold by Barrie in 1984, and was subsequently acquired by Unilever in 1989.

In 2007, the Fabergé trademarks, licences and rights were sold by Unilever and transferred to a new company named Fabergé Limited, which announced its intention to make Fabergé a luxury goods brand.

During the course of business ventures in communist Russia during the 1920s, American oil tycoon Armand Hammer acquired many objects made by the original House of Fabergé, including Fabergé eggs. In 1937, Hammer's friend Samuel Rubin, owner of the Spanish Trading Corporation (which imported soap and olive oil), closed down his company because of the Spanish Civil War and established a new enterprise to manufacture perfumes and toiletries. Rubin registered his new firm in 1937 as Fabergé, Inc., at Hammer's suggestion.

The Fabergé family did not learn about this until after World War II ended. Unable to afford protracted and expensive litigation, they settled out of court in 1951, for US$25,000 (equal to $293,462 today) for the Fabergé name to be used in connection with perfume. Soon, Rubin added cosmetics and toiletries under the Fabergé banner, usually sold in upscale department stores. Fabergé had a high-prestige status, similar to its rivals Coty, Guerlain and Elizabeth Arden.

In 1964, Rubin sold Fabergé Inc. for $26 million to George Barrie and the Rayette cosmetics company. In 1964, Rayette changed its name to Rayette-Fabergé Inc., then in 1971, the company name was changed again to Fabergé Inc. From 1964 to 1984, under the direction of Barrie, Fabergé launched many successful cosmetics products and hired celebrities to endorse them. In addition, a media division made feature movies.

Barrie supervised the introduction of the popular Brut toiletry line for Fabergé, which was promoted by football players Joe Namath, Paul Gascoigne and Kevin Keegan, as well as boxer Henry Cooper and actress Kelly LeBrock, among others. Brut became the best-selling cologne in the world at that time.

By 1984, the company had expanded its personal care products to Aphrodisia, Aqua Net Hair Spray, Babe, Cavale, Brut, Ceramic Nail glaze, Flambeau, Great Skin, Grande Finale, Just Wonderful, Macho, Kiku, Partage, Tip Top Accessories, Tigress, Woodhue, Xandu, Zizanie de Fragonard, Caryl Richards, Farrah Fawcett, and Fabergé Organics.

In 1984, McGregor Corporation (controlled by Israeli financier Meshulam Riklis), the marketer of Botany 500 clothing, acquired Fabergé and discontinued many Fabergé-branded products. The company launched Mcgregor by Fabergé cologne the same year.

In 1989, an American subsidiary of Unilever bought Fabergé Inc. (along with Elizabeth Arden) for US$1.55 billion. The chairman of Unilever stated that the acquisition would increase the size of Unilever's personal products business by more than 25 percent.

In 2001, Lever Fabergé was formed through the merger of Lever Brothers and Elida Fabergé, two long-established Unilever companies. Lever Fabergé today owns hundreds of cosmetics, household and other brands, including Dove, Impulse, Sure, Axe, Organics, Timotei, Signal, Comfort, Domestos, Surf, Sun, and Cif. Unilever removed the Fabergé name from all of its products and packaging. Brut is now marketed in Europe by Brut Parfums Prestige.

On January 3, 2007, Pallinghurst Resources (now Gemfields), an investment advisory firm based in London, announced that it had acquired Unilever's entire global portfolio of trademarks, licences and associated rights relating to the Fabergé brand name for an undisclosed sum. The trademarks, licences and associated rights were transferred to a newly constituted company, named Fabergé Limited, which was registered in the Cayman Islands.
Relations :
Brand name used by [2007 -] : Fabergé Ltd.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1937 - 1964] [1971 - 1984] : Fabergé, Inc.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1984 -] : McGregor Corp.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1964 - 1971] : Rayette-Fabergé, Inc.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [1989 - 2007] : Unilever PLC
This endpoint is approved in the database from previous submissions.
Source :
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Item number : 64860

Submitted by : bob (9568)
on : 07/08/2024