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Endpoint: Viceroy (Cigarettes)



01:18
Videos (2)
created on: 17/01/2024
by: bob (9806)
 
 

Brand properties

General info :
Viceroy is an American brand of cigarettes, currently owned and manufactured by R. J. Reynolds Tobacco Company in the United States and British American Tobacco PLC outside of the United States.

Viceroy was introduced by Brown & Williamson in 1936 and was the world's first cork-tipped filter cigarette. It was a mid-priced brand at the time, equivalent to B&W's Raleigh cigarettes flagship brand, but more expensive than Wings cigarettes introduced by B&W in 1929.

In 1952 Viceroy was the first brand to add a cellulose acetate filter which established a new industry standard. In 1953, Viceroy Filter Kings were introduced.

In 1979, Viceroy introduced a low tar version called Rich Lights.

In 1990, Viceroy Box Kings and Lights Box Kings were introduced on the U.S. market, followed by Viceroy Ultra Lights Kings and Ultra Lights 100's in 1992.

New Viceroy 100's box styles changed in the 1990s, and Viceroy Menthol was introduced in 2000. All Viceroy styles changed to a more contemporary packaging on packs and cartons without changes to the product blend.

On July 30, 2004, parent company Reynolds American was formed as a joint venture between the U.S. branch of BAT and R.J. Reynolds Tobacco Company. The Viceroy brand was brought under the Reynolds American umbrella as a part of B&W under RJR Tobacco.

After the B&W merger, the Viceroy brand has been played down in the U.S., continuing to be sold on the markets where demand is strong, like Russia, Poland, the Czech Republic, Argentina, Romania, the Middle East, Turkey and Chile. Viceroy Red and Blue are sold as a budget brand in Canada.

In July 2017, it was announced that British American Tobacco would be phasing out sales of its Viceroy Red cigarettes in Argentina and replace them with Rothmans, according to an M-Brain story relayed by the TMA. The story said that Argentina was the first Latin American country to which BAT had introduced Rothmans.
Relations :
Brand name used by : British American Tobacco PLC
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [2004 -] : R. J. Reynolds Tobacco Co.
This endpoint is approved in the database from previous submissions.
Founded by [1936] : Brown & Williamson Tobacco Corp.
This endpoint is approved in the database from previous submissions.
Source :
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ENA's

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Item number : 61412

Submitted by : bob (9806)
on : 17/01/2024