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Endpoint: Colt 45 (Malt Liquor)



06:55
Videos (8)
created on: 23/09/2024
by: bob (9559)
 
 

Brand properties

General info :
Colt 45 is an American brand of lager or malt liquor made and primarily marketed in the United States and Canada, originally introduced by National Brewing Company in the spring of 1963.
Through a series of mergers and acquisitions, the National Brewing Company and its brands (including Colt 45) are today owned by the Pabst Brewing Company.

Colt 45 is available today in a multitude of packages and sizes.

National Brewing Company introduced Colt 45 in 1963. Previously, the only major national brand of malt liquor was Country Club. The label was designed with a kicking horse and horseshoe, a reference to its "extra kick" compared to competing brands. Listed on the Pabst website as a "Fun Fact", Colt 45 was named after running back Jerry Hill of the 1963 Baltimore Colts, who wore the number 45 and not the .45 caliber handgun ammunition round. The credited name change came because of malt liquor’s association with violence in disenfranchised neighborhoods.

Throughout most of the 1960s and 1970s, Colt 45 was marketed towards the suburban white-collar middle class demographic. To this end, in a memorable ad campaign that lasted over 15 years, Billy Van portrayed a gentleman in suit and tie quietly sitting at a small table and taking little notice of activity around him, until a waiter or someone showed up with a schooner glass and a can of Colt 45.
Relations :
Brand name used by : G. Heileman Brewing Co.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by : National Brewing Co.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by : Pabst Brewing Co.
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
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Source :
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Item number : 65513

Submitted by : bob (9559)
on : 23/09/2024