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Endpoint: Doral (Cigarettes)



21:35
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created on: 27/08/2024
by: bob (9561)
 
 

Brand properties

General info :
Doral is an American brand of cigarettes, currently owned and manufactured by the R.J. Reynolds Tobacco Company.

Doral was first introduced in 1969 and is now available nationwide in the United States.

Originally considered a premium brand, the cigarettes were re-branded in 1984 as a savings brand. This made Doral the first officially branded cigarette in the value-savings market.

In 1984, The New York Times tested various "low tar" and "low nicotine" brands and the tests concluded that Doral King Size and Doral King Size menthol had 5 MG of tar, 0,4 MG of nicotine and 3 MG of carbon monoxide.

In 1999, it was reported that, due to R.J. Reynolds' sponsoring of various sport sponsorships, the brand was the third largest tobacco brand after Marlboro and Newport.

In October 2014, it was reported that R.J. Reynolds might add another brand that had to be sold off to Imperial Tobacco (along with the Kool, Salem, Winston and Maverick brands) to secure the approval of the Federal Trade Commission to purchase the Lorillard Tobacco Company. This did not happen, however, and R.J. Reynolds still sells the brand today.

Doral currently receives limited support from R.J. Reynolds, as Pall Mall has taken over as the company's primary discount brand.

As of 2019, Doral held a market share of less than 1%.
Relations :
Brand name used by : R. J. Reynolds Tobacco Co.
This endpoint is approved in the database from previous submissions.
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Item number : 65117

Submitted by : bob (9561)
on : 27/08/2024
Refined by : bob (9561)
Last updated on: 27/08/2024