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Endpoint: Blizzard (Alpine Brand)



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Videos (8)
created on: 26/02/2025
by: bob (9857)
 
 

Brand properties

General info :
Blizzard is the brand name used by Blizzard Sport GmbH, an Austrian sports equipment company, based in Mittersill, Salzburg, Austria.
Blizzard is currently a division of the Italian Tecnica Group SpA. and is specialized in the manufacturing of alpine skiing equipment, including skis and accessories such as backpacks and ski bags.

Blizzard was established in 1945 by Anton Arnsteiner (1925–2013, "der Toni"), as he returned home from the Second World War, and started producing skis besides wooden furniture in the family joinery workshop.

The "Blizzard" brand was registered in 1953. In 1954, Blizzard became the first manufacturer to mass-produce polyethylene ski bases. Blizzard's first expansion occurred in 1957, coinciding with the introduction of metal and fiberglass as new materials.
1963 saw a great part of the factory burned down.
In 1970, as production reached 500,000 skis per year, the company name was changed from "Blizzard Skifabrik Anton Arnsteiner" to "Blizzard GmbH". In 1976 a second production site was opened near Munich.

In 1980 Blizzard introduced the "Thermoski", after 6 years of development. In 1996 Blizzard introduced its first carving ski, but it also applied for insolvency and was bought up by US company Scott Sports.

It was sold to Karl Hofstätter (33.3%) and Anton Stöckl (66.6%) in 2005, who sold it to the Tecnica Group in 2006 and 2007, respectively.

Sales of Blizzard skis are now completely integrated in the sale organization of Tecnica Group.
Relations :
Founded by [1945] : Anton Arnsteiner
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by : Blizzard Sport GmbH
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
Brand name used by [2007 -] : Tecnica Group SpA
This endpoint is new to the database, please check he (it) is not in with a similar endpoint name association (and use the ENA function if necessary).
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Item number : 68084

Submitted by : bob (9857)
on : 26/02/2025